Industry solution

Everything Between "It Works" and "It Sells"

You built the product. PM License Server handles the rest: license keys, activations, one-click updates, feature entitlements, customer portal, and EU-VAT invoicing — self-hosted, on your terms. Add a product site that ranks and a strategy workshop that sharpens the roadmap, and you ship like a company twice your size.

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Revenue Independence

Self-hosted licensing and billing — no revenue share, no platform lock-in, no third party between you and your customers

Professional Customer Experience

One-click updates, entitlements, self-service portal, and clean invoices from day one

Organic Acquisition

A content platform with topical SEO tooling turns documentation and content marketing into a signup channel

Strategic Clarity

Business model variants and channel budgets stress-tested in workshops before you commit engineering time

What it's about

Software & Digital Product Vendors

The distance between finished software and a running software business is infrastructure: issuing and validating licenses, delivering updates without support tickets, gating features by plan, invoicing correctly across EU VAT rules, and giving customers a place to help themselves. Most vendors rent this from a stack of SaaS providers — and hand over a revenue share plus their customer relationships.

premotion media's vendor stack takes the other path: infrastructure you run yourself, with your customer data on your server and no percentage of every sale flowing elsewhere.

Thought through to the daily workflow.

Every building block is focused on a clear benefit and fits into existing processes.

The Vendor Stack

One self-hosted application covers the commercial life of a software product. Issue trial, free, paid, and complimentary licenses with expiry and activation limits. Deliver native one-click updates to WordPress products with beta and stable channels — expired customers get a renewal nudge, not a broken site. Gate features with HMAC-signed entitlements, per plan or per customer. Sell through the built-in storefront with optional Stripe checkout, EU-VAT handling, and gapless invoicing.

PM License Server — The Business Layer for Your Software

Four license models: trial, free, paid, comp — expiry, activation limits, extend, revoke
Native WordPress one-click update delivery with release channels
REST license API with scoped keys plus CI release publishing
HMAC-signed feature entitlements with plan and per-customer overrides
Client CRM, segmented email campaigns, self-service customer portal with support and knowledgebase
Built-in storefront: Stripe checkout, EU-VAT engine, gapless invoicing

PressGraph — A Product Site That Ranks

Documentation, changelogs, comparison pages, tutorials — a software product lives or dies by its content site. PressGraph is a graph-native agentic CMS with twenty governed AI jobs, hybrid lexical-plus-vector search, and a topical SEO engine with clustering and link-health audits. Draft the docs with AI, review every suggestion, and build the topical authority that brings organic signups.

AI-assisted drafting with human review and full audit trails
Topical clustering and hub scorecards for documentation and content marketing
Hybrid search your users will actually find answers with
Lead-gen forms with layered anti-spam, consent-gated analytics events

The Marketing Site Toolkit — WordPress Plugin Suite

Running the marketing site on WordPress instead? The premotion media plugin suite covers it: PM AI SEO Rankmate for AI-first SEO, PM LeadGen Forms with demo-request and trial-signup templates, PM Cookie Consent for GDPR, and PM Shield Firewall to keep scrapers and hostile bots away — included free with premotion media managed WordPress hosting.

Strategy Workshops — Sharpen the Product and the Launch

Before the next major version or pricing change, the Business Model Lab Workshop generates and stress-tests business model variants for your product — freemium versus tiers, platform versus tool — with AI critique and stakeholder review. The Funnel Lab Marketing Budget Workshop then models your acquisition channels and allocates the launch budget by marginal return.

FAQ

Frequently asked questions.

We sell WordPress plugins. What does the update experience look like?

Your customers see native one-click updates in their WordPress admin, exactly like plugins from the official directory. You publish releases to beta or stable channels — from the admin or from CI. Customers with expired licenses receive a renewal notice instead of a broken update path.

Can we gate features by plan?

Yes. HMAC-signed feature entitlements are pushed per plan, with per-customer overrides for enterprise deals or grandfathered accounts. Your product checks a signed document, not a remote API on every page load.

Does PM License Server handle EU VAT?

Yes. The built-in storefront includes an EU-VAT engine and gapless invoice numbering, with optional Stripe checkout. You can also issue licenses manually and invoice through your existing process.

Why self-hosted instead of a licensing SaaS?

No revenue share, no dependency on a third party's uptime for your activations, and your customer data stays with you. For EU vendors, that last point is often the deciding one.

What if we sell non-WordPress software?

The REST license API with scoped keys works for any product that can make an HTTPS call. WordPress gets the deepest integration; licensing, entitlements, CRM, and billing are product-agnostic.

Ready?

Your Product. Your Server. Your Customer Relationships.

PM License Server gives software vendors the commercial infrastructure that usually costs a revenue share: licensing, updates, entitlements, portal, and EU-VAT billing, self-hosted. Pair it with a product site that ranks and workshops that sharpen the roadmap, and the business around your software finally matches the quality of the software itself. Available on request from premotion media.

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