Faster selection
Title and introduction tell you before the click which question each guide answers.
Guide overview
Guides that make a decision possible – even without us.
All Premotion guides: redesign, WordPress, Shopify, SEO and AI search, performance and system operations – criteria and checkpoint questions, freely accessible and with no form.
Premotion · ViennaStrategy, content, design and technology from one accountable teamSince 2003
A long list is not yet orientation.
The guides differ in what they deliver: some prepare a specific decision, others build understanding of a topic or bring order to a confusing field. They have two things in common: they can be read without prior knowledge, and they state where their claims end. If you know which question is currently open, one of them is usually enough.
The result
What concretely improves.
Freely accessible
No form, no registration: every guide is published in full on its own page.
Transferable criteria
The checkpoint questions work just as well in your own team or with another provider.
Capability areasA clear framework.
A clear framework.
Concrete decisions.
Every building block has a defined job and feeds into the shared goal.
Before you commission
The redesign checklist, agency selection, Shopify costs, B2B requirements and the open-source comparison help you judge scope, total cost and providers. The platform question comes last, not first.
Being found
Two guides separate classic SEO work from what AI Overviews and generative answer engines additionally demand.
AI in the business
Evaluating use cases, selecting tools, internal prompt standards and the obligations under the EU AI Act are four different decisions. These guides keep them apart instead of merging them into one topic.
Technology and operations
Four guides for websites that are already live and must not get worse: Core Web Vitals, WordPress page speed, update strategy and system integration.
Working together
From first sketch to a solid system.
Transparent decisions and visible interim results keep the implementation under control.
Question
Start by stating the decision that is due – not the topic that happens to be interesting.
Selection
The right guide is the one that asks that question – not the one that confirms your preferred solution.
Comparison
Hold the guide's criteria against your own starting point, not against the ideal case.
Conversation
Whatever remains open afterwards belongs in a conversation – the guides do not assess your specific case.
Working basis
Results that keep being used.
Decisions, access and documentation stay transparent and available inside your company.
Typical results
- Question catalogues for provider conversations
- Comparison grids for platforms, systems and AI tools
- Checklists for redesign and migration
- Cost frames and typical effort drivers
- Known misconceptions per initiative
- Technical benchmarks for performance and operations
All guides
The complete guide library.
Every guide answers a question that comes up before or during a digital project.
Guides
Redesign Checklist
The key decisions on goals, content, SEO, technology, tracking, migration and operations — from the first audit to life after launch.
↗GuidesChoosing a WordPress Agency
Questions and criteria covering strategy, custom development, security, performance, ownership, maintenance and long-term collaboration.
↗GuidesPlanning Shopify Costs
A decision framework for strategy, design, development, apps, integrations, content, operations and ongoing optimisation.
↗GuidesShopify B2B Guide
Company accounts, roles, price lists, payment terms, approvals, ERP integration and the key architecture questions.
↗GuidesAI Use Cases for SMEs
A practical evaluation framework for recurring tasks, knowledge, content, analysis and workflow automation.
↗GuidesEU AI Act
An accessible introduction to AI inventories, roles, competence, usage policies and documented review processes — without replacing legal advice.
↗GuidesSEO & AI Search
Technology, topic architecture, entities, evidence and structured content for Google, AI Overviews and generative answer engines.
↗GuidesWeb Performance Guide
A guide to load time, interaction, layout stability, measurement methods and technical priorities for marketing and website teams.
↗GuidesSystem Integration Guide
Data ownership, APIs, middleware, synchronisation, error handling and operations explained in plain language.
↗GuidesSpeed up WordPress
A hands-on guide to hosting, caching, images, themes, plugins and the database – covering the measures that genuinely cut load time instead of just polishing scores.
↗GuidesPrompt Engineering
Structure, context, roles, examples and iteration: the principles behind reliable prompts, translated into repeatable patterns for everyday work.
↗GuidesRank in AI search
Generative engine optimisation in practice: citable content, entities, structured data and authority – so answer engines choose your pages as a source.
↗GuidesWordPress Updates
A guide to core, theme and plugin updates: prioritisation by security relevance, test processes, backups and how to handle major releases.
↗GuidesAI Tools for Business
A structured overview of AI tools for marketing, sales, support, development, analysis and knowledge work – with criteria for selection, data protection and adoption.
↗GuidesOpen-Source ERP & CRM
ERPNext, Odoo, Twenty and others: a comparison framework for open-source ERP and CRM systems – licensing, extensibility, operations, total cost and typical usage scenarios.
↗FAQ
Frequently asked questions.
Why are the guides freely accessible?
An advice piece that always ends at the author's own offering is advertising. The guides therefore contain the criteria we apply in our own projects – with no form and no registration. A basis for decisions that only works with us would not be one. For Premotion it is also more economical when a project conversation doesn't have to start with the basics.
Which guide is the right place to start?
The one matching the decision that is closest in time. If an initiative still lies ahead, the checklist and cost guides are the better start; if the website is already live, page speed, updates and visibility are closer to everyday reality. If you are introducing AI, it makes sense to begin with the use cases and only then move on to tools and rules. The guides do not build on each other: one guide is usually enough – the list below is meant for choosing, not for working through.
How up to date is the content?
The guides are built to last: they describe relationships and dependencies rather than version numbers and daily prices. Where conditions change faster – with AI tools or regulatory requirements, for instance – the pages in question say so explicitly. They do not replace an assessment of the individual case: they provide criteria and checkpoint questions, but no judgement of your specific data, contracts and system landscape.
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