Starting point first
The typical starting point sits at the top of every industry page, so a few lines tell you whether it matches your situation.
Industry overview
Industries, organised by business model rather than technology.
Twelve industry pages from manufacturing and retail to healthcare: which decisions each business model demands first, and which page matches your situation.
Premotion · ViennaStrategy, content, design and technology from one accountable teamSince 2003
An industry page is not proof of expertise – it is an entry point.
These pages contain no client names, no metrics and no awards. They differ not in technology but in the question of what digital initiatives in each market fail at first – product data, booking journeys, missing trust or distributed editorial teams. Knowing the sales channels, variants, audiences and existing systems makes it possible to justify platform, effort and sequence. Choosing the system first means justifying the requirements afterwards.
The result
What concretely improves.
Comparable pages
Every industry page answers the same questions in the same order.
Effort visible earlier
Seasonality, regulation, multilingual markets or distributed editorial teams shape later operations more than the platform choice – where that applies, the industry page says so.
Capability areasA clear framework.
A clear framework.
Concrete decisions.
Every building block has a defined job and feeds into the shared goal.
Products that need explaining
Manufacturing, SaaS & technology and real estate & construction share the same situation: the offering is complex, decisions take time, and sales needs substantial content rather than brochures.
Brand and selling
Retail & consumer brands, food & beverage and tourism & hospitality are decided at the buying experience. Brand, product information and the path to an order or booking must tell the same story.
Trust before the deal
In professional services, healthcare and education & training nobody buys a product – they buy a judgement. Content must demonstrate fit and approach before a conversation begins.
Access and editorial control
Logistics, associations & non-profits and arts & media manage many roles, audiences and content that has grown over years. Here, customer portals, search and editorial governance decide the impact.
Working together
From first sketch to a solid system.
Transparent decisions and visible interim results keep the implementation under control.
Match
Choose the industry whose business model resembles yours, not necessarily the one with the matching name.
Check
Every page opens with the starting point we typically encounter there – if it doesn't apply, it's the wrong page.
Go deeper
From there, the links lead to the services that concretely cover the tasks described.
Disagree
Where your situation differs from the description is the most useful part of a first conversation.
Working basis
Results that keep being used.
Decisions, access and documentation stay transparent and available inside your company.
Typical results
- Typical starting point per industry
- Audiences and sales channels
- Recurring system questions
- The results that count first
- Links to the relevant services
- An entry point for an initial consultation
All industries
Twelve starting points at a glance.
Choose the market whose business model is closest to yours – not necessarily the one with the matching name.
Industries
Manufacturing & Industry
Websites, portals, commerce and integrations for industrial companies that want to make technical expertise understandable and improve their data flows.
↗IndustriesRetail & Consumer Brands
Digital brand management, e-commerce, campaign content and integrations for retailers and brands with high expectations of customer experience and operations.
↗IndustriesTourism & Hospitality
Websites, content, booking journeys and campaigns for tourism and hospitality businesses with seasonal, international audiences.
↗IndustriesProfessional Services
Positioning, B2B websites, content and lead generation for consulting and professional services firms whose offerings take explaining.
↗IndustriesAssociations & Nonprofits
Websites, portals, archives and content systems for organisations with many audiences, content grown over many years and high accessibility requirements.
↗IndustriesEducation & Training
Websites, course portals, content and AI workflows for education providers, academies and in-house learning teams.
↗IndustriesReal Estate & Construction
Websites, project platforms, lead paths and integrations for real estate, construction and architecture companies.
↗IndustriesLogistics
Websites, customer portals, tracking views and integrations for logistics and fulfilment companies.
↗IndustriesFood & Beverage
Branding, content, websites and shops for food and beverage brands with strong stories and demanding product information.
↗IndustriesArts & Media
Websites, media libraries, archives and content systems for cultural institutions, media companies and creative organisations.
↗IndustriesSaaS & Technology
Positioning, product marketing, websites, content and growth systems for SaaS and technology companies.
↗IndustriesHealthcare
Websites, portals and content systems for healthcare organisations and providers with high demands on clarity, data protection and accessibility.
↗FAQ
Frequently asked questions.
My industry isn't on the list. Does that rule us out?
No. The twelve pages cover the constellations we encounter most often, not the full range of possible markets. What matters is the business model anyway: if you sell complex services through longer decision journeys, the starting point under manufacturing or professional services will usually fit better than your own industry label.
Why have industry pages when the services are the same?
Because the services carry the same names but solve different problems. A shop for a beverage brand and a shop for a manufacturing company differ far more in pricing logic, data sources and approval processes than in technology. That difference is exactly what the industry pages describe.
Should I start from the industry or from the service?
From the industry if you are still clarifying priorities. The industry pages describe which problems appear first in a given market and the order in which they are best solved. The service pages describe how a single discipline works – if you already know a website redesign is due, you'll get there faster on the service page.
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