Reliable conversion data
Form submissions, calls and bookings arrive in Google Ads as clean signals.
Solution
Steer ad budgets with conversions you can actually trust.
Measure form and lead conversions in a GDPR-compliant way: GTM events, Google Consent Mode v2 and clean attribution — with PM LeadGen Forms as the technical foundation for WordPress.
Premotion · ViennaStrategy, content, design and technology from one accountable teamSince 2003
If you don't measure conversions cleanly, you optimise campaigns on noise.
Without reliable conversion data, Google Ads distributes budget by clicks instead of enquiries. At the same time, many setups fail at consent: tracking either doesn't fire at all or fires on shaky legal ground. We join the two — every form submission fires a GTM event, and Consent Mode v2 keeps measurement within the limits of consent.
The result
What concretely improves.
Better campaign performance
Smart Bidding optimises for real enquiries instead of page views.
Compliant measurement
Consent Mode v2 and documented consent keep the setup legally sound.
ScopeA clear framework.
A clear framework.
Concrete decisions.
Every building block has a defined job and feeds into the shared goal.
Conversion concept
We define which actions count — enquiry, booking, newsletter — and how they translate into campaign goals.
Form tracking
PM LeadGen Forms automatically fires a GTM event with the form name on every submission — no external form services.
GTM & Consent Mode
Tags, triggers and conversion links are built to respect consent signals correctly.
Validation & reporting
Test conversions, DebugView and report setup make sure the numbers in Ads and Analytics line up.
Approach
From first sketch to a solid system.
Transparent decisions and visible interim results keep the implementation under control.
Diagnosis
We clarify goals, users, processes, data and technical constraints.
Solution blueprint
A concrete concept makes scope, priorities, responsibilities and success criteria visible.
Delivery
Content, design, development and integration take shape in verifiable stages.
Optimisation
After launch, we improve impact, stability and usability based on real-world usage.
Working basis
Results that keep being used.
Decisions, access and documentation stay transparent and available inside your company.
Typical results
- Conversion and event concept
- GTM setup with form events
- Google Ads conversion linking
- Consent Mode v2 integration
- Test protocol with validated conversions
- Reporting dashboard as a basis for decisions
FAQ
Frequently asked questions.
Who is Ads Conversion Tracking relevant for?
Measure form and lead conversions in a GDPR-compliant way: GTM events, Google Consent Mode v2 and clean attribution — with PM LeadGen Forms as the technical foundation for WordPress.
How does the collaboration start?
In an initial consultation, we clarify the goal, starting position, urgency and existing systems. We then recommend a concrete next step with a scope that is easy to follow.
Can Premotion handle both strategy and implementation?
Yes. Strategy, content, UX, design, development, integrations and operations can be planned and delivered by one team. The exact scope depends on the strongest lever.
Ready?
Your next step should show impact.
In 30 minutes we clarify goal, starting point and the strongest lever – concrete, honest and with no obligation.
Discuss your project