A clearer structure
Services and solutions follow customer questions instead of internal departments.
Scenario
From a website that grew over time to a clear B2B sales system.
A typical project scenario for companies whose website shows many services but does not sufficiently support positioning and qualified enquiries.
Premotion · ViennaStrategy, content, design and technology from one accountable teamSince 2003
The typical starting point: lots of content, little orientation.
This scenario describes a transferable approach, not an invented client reference. At its centre are content clean-up, a new information architecture, convincing service pages and a controlled migration.
The result
What concretely improves.
Solution building blocksA clear framework.
A clear framework.
Concrete decisions.
Every building block has a defined job and feeds into the shared goal.
Clarify the starting position
We analyse content inventory, target groups, buying journey, SEO and CMS migration in the context of your business model, audiences, processes and existing systems.
Define priorities
A clear target picture for B2B website redesign separates the decisions you need now from later expansion stages.
Deliver in stages
Visible interim results, clear responsibilities and short feedback loops keep the project steerable.
Improve impact
Measurement, user feedback and operational experience feed into ongoing development.
Project timeline
From first sketch to a solid system.
Transparent decisions and visible interim results keep the implementation under control.
Starting point
The typical project scenario is described with its goals, bottlenecks and dependencies.
Decisions
The key architecture, content and process decisions are made easy to follow.
Delivery
The solution path connects the required disciplines in a realistic order.
Lessons learned
Transferable insights help you plan similar projects better and spot risks earlier.
Working basis
Results that keep being used.
Decisions, access and documentation stay transparent and available inside your company.
Typical results
- Documented starting position
- Prioritised solution concept
- Implementation roadmap
- Measurable success criteria
- Transparent system documentation
- Plan for operations and further development
FAQ
Frequently asked questions.
Who is B2B website redesign relevant for?
A typical project scenario for companies whose website shows many services but does not sufficiently support positioning and qualified enquiries.
How does the collaboration start?
In an initial consultation, we clarify the goal, starting position, urgency and existing systems. We then recommend a concrete next step with a scope that is easy to follow.
Can Premotion handle both strategy and implementation?
Yes. Strategy, content, UX, design, development, integrations and operations can be planned and delivered by one team. The exact scope depends on the strongest lever.
Ready?
Your next step should show impact.
In 30 minutes we clarify goal, starting point and the strongest lever – concrete, honest and with no obligation.
Discuss your project